The Infolady model has evolved since 2004. Initially, it was called Mobile Lady, where a young woman with a mobile phone was connected with an expert help desk. The mobile lady visited households, talked to women, and identified their information needs. Then the mobile lady connected them with the doctors, agriculture experts or a lawyers as necessary. Subsequently, with the spread of the Internet and low cost laptops, the idea of ‘Infolady’ emerged. The first phase was about the proof of concept, whether a village woman could be found with three basic skills, trained and whether the Infolady could offer the services. The experiment was successful. The next phase determined whether the Infolady could sell the services to the community members. The third phase was to test if a woman is ready to invest to become an Infolady, as she earns a living for it. Thus, all the stages took a significant amount of time to get to the stage of scaling up.